Strategic Internal Communications for a Diverse and Remote...
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Wednesday, April 22 • 10:45am - 11:20am
One Size Does Not Fit All: Techniques to Tailor Internal Communications to the Individual Employee - OCHSNER HEALTH SYSTEM

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The days of “one size fits all” newsletters and emails are gone, and the days of answering “How does this apply to me?” are here!

This session will provide you with tangible examples of how to customize your messages to fit a particular group or person based on their preferences, feedback, behavior, and patterns. Using both qualitative and quantitative data, in addition to technology and the power of your creativity, you can create a highly personalized experience for your audience.

Following this discussion, you’ll gain a better understanding of how to give everyone the news they want and need to allow every single person in the organization to feel important and empowered, including:

  • Getting to know your audience first based on metrics and feedback, so your messaging strategy has a clear intention
  • Using technology and various platforms to develop customized campaigns and communications
  • Low hanging fruit can be sweet too! Look for small wins that give your audience what they want and make them feel like they are getting a unique experience
  • Generating content at different levels based on leadership level, department, role, location, etc. to provide a rich array of news that applies to each employee

Allison Gouaux, Manager, Internal Communications
Ochsner Health System 

Leigh Ann Christovich, AVP, Internal Communications
Ochsner Health System 

avatar for Allison Gouaux

Allison Gouaux

Manager, Internal Communications, Ochsner Health System
Allison has spent her career developing and executing innovative and integrative communications strategies for a variety of industries including healthcare, arts and culture, oil and gas and food and beverage to name a few. She currently works in corporate communications for Ochsner... Read More →
avatar for Leigh Ann Christovich

Leigh Ann Christovich

Assistant VIce President, Internal Communications, Ochsner Health System
Leigh Ann leads system executive communications as well as strategic planning and direction for all internal communications across Ochsner Health System, inclusive of all regions and associated hospitals. Her focus and oversight includes proactive, reactive and crisis communications... Read More →

Wednesday April 22, 2020 10:45am - 11:20am
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