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Strategic Internal Communications for a Diverse and Remote...
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Wednesday, April 22 • 3:05pm - 3:40pm
Analyzing Communications Like an Economist: Using Data to Modify and Improve Your IC Strategy - MARATHON

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Reliable data is critical to any communications effort, but even more important is the correct application of that data. In this session, you’ll see some common mistakes communicators make when analyzing data and learn how to look at information like an economist.


In this case study, you’ll learn:


  • Common data mistakes and how to avoid them 
  • Tools to gather more relevant information about your audience and their habits 
  • How to trend geographic data, read rates, and click-through statistics 
  • How to effectively use data to modify and improve communications 



Brandon Daniels, National Accounts Territory Manager
Marathon

Speakers
avatar for Brandon Daniels

Brandon Daniels

National Accounts Territory Manager, Marathon



Wednesday April 22, 2020 3:05pm - 3:40pm
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